In this age where we've become hyper-aware of advertising on social spaces, there is an incredible need for brands to be seriously creative about how they choose to speak to their followers. On the other hand, with so many people venturing out to start their own businesses, feeds have become saturated with marketing content and it's become so much more important to publish visuals that will surely catch your audience's attention and keep them engaged.
It's pretty much a no-brainer that video content is the best way to do this, but because there are so many different formats and themes to choose from, we're here to shed a little light on the three best tips to make your video content stand out!
1. Keep it simple! It's only natural to be intimidated by the idea of creating video content. In the past, you might have had to invest a ton of money to get the right equipment, get an editor to help you put it all together and so on. But now, all you really need is a relatively good smartphone, a few apps, good lighting and a tripod- that's if you're creating the video yourself. If you don't have the time or the need to, stock video has become the go-to cheat code for a lot of individuals and brands. The best thing to do, whatever you need, is to have a clear vision of what you want for your page, and find the most simple way to get there, so you can build up a realistic and achievable habit of creating your content.
2. Keep it consistent! When it comes to your posting schedule and the look and feel of your content, consistency is the number one key to keeping your audience engaged. The thing is, if you're going to be posting once in a blue moon, and without a real theme to follow, you run the huge risk of boring your audience and ultimately losing their attention. To beat this, make sure you have a content calendar created to schedule time to plan and shoot content, and then a schedule of what day and time your posts will be published. It's always best to choose times when your audience is most active, so you can increase your engagement. In the same light, keeping your video consistent with the platform it's being published on is so important- especially with Instagram's ever-changing algorithm and formats!
3. Keep it authentic! Now, the previous tips will be entirely redundant if you're not putting together something that truly represents who you (or your brand) really are at heart. People across the globe, cultures and backgrounds are tied together by a common human thread- a thread made up by our hunger for stories. Telling them and enjoying them are such a big part of our lives, even in ways we don't notice- like on social media. Stories that are original and believable are always a win because they give the audience a chance to see parts of themselves in a new light and the best way to do this, is to simply be the most true version of yourself in your content. This comes down to honest scripting, choosing visuals you actually like, and saying things you actually mean.
Video content can only work for you as much as you're prepared to make it work. With such an abundance of platforms to create with, as well as so many different tools (like our collection of vertical videos for your next insta-story), creating attention-grabbing, high quality video content isn't such a far-fetched idea, but as easy to access as the phone in your palm!