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published on 
May 11, 2022
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How To Use Vertical Video On TikTok

Ready to dive into the world of TikTok? Now is the time to capture your target audience’s attention with eye-catching video! Use real customer reviews, reviews from reputable publications, or text to describe what problems your brand solves over a Motion Pack. 

If you’re familiar with TikTok, it needs no introduction. Lovingly known as the dopamine factory and infinite scrolling app, TikTok has revolutionized vertical video on social media. If you have a brand but aren’t on this app yet, this is your sign to download it and get started. 

TikTok is still in its infancy, but its marketing power has proven to be significant. With 1 Billion captivated users per month, TikTok reigns supreme when it comes to the length of time a user spends on the app, with an average of nearly 11 minutes spent each session. This may not sound like much until you compare it to Instagram, which comes in at an average of just under 3 minutes.

While vertical video began with Snapchat followed by Instagram Stories, TikTok is the platform that took it to an entirely different dimension. What started as an app with attention-grabbing short video that took up the entire screen, has evolved into long-form vertical video with endless creative potential. TikTok’s popularity soared throughout the pandemic, prompting other social networking apps to sit up and adjust their features, resulting in Instagram Reels. What’s clear is that social networking platforms are proclaiming that vertical video content is the future of their platforms. But don’t let that be a reason not to get on the platform! TikTok for business is only getting started, and its shopping tools are only growing.

So, you’re convinced to get on the app. Now what? The next hurdle to conquer is content. Don’t stress—Social Motion Packs is here with some major inspiration to help you get started. So get your content calendars out and let’s get brainstorming! 

Video Backgrounds 

You don’t have to spend hours filming, editing, and synching your video to audio for every TikTok you create. While that content is important for taking advantage of trends, it’s a great idea to diversify your feed with other engaging content—and this is made easy with our library of curated vertical aesthetic video. 

Sharing Tweets has become a popular way for brands to share content across channels since it allows creators to reshare thoughts and ideas from others while fully crediting them. This is widely seen on Instagram, but can also be found on TikTok—if it’s done right. Since this platform is video-first, it’s necessary to add motion in order for it to be compelling enough to stop a user from scrolling past it. To achieve this look, upload the Motion Pack that best aligns with your brand to Canva and apply it as a background to your selected Tweets. 

Similarly, you may have a set of still imagery that you want to share with your TikTok community, but aren’t sure how to tailor it to the platform. Why not add motion by using video as a background? This tutorial provides a step-by-step guide to creating a polished video in just a few minutes. 

Synched Video 

Some common TikTok trends use short bursts of video synched to audio, like this one. Brands that are just dipping into video content might find it useful and convenient to supplement these videos with a related Motion Pack. 

Paid Ads

Advertising on TikTok can be a particularly powerful way to expose your brand to a younger audience. In fact, advertising on this channel can reach up to 50% of the US audience

TikTok is even redefining the customer funnel, calling it an “infinite loop” as the customer journey doesn’t stop at a purchase— it continues through its users posting content about their purchases, which means there are infinite opportunities to convert. 

Now is the time to capture your target audience’s attention with eye-catching video. Use real customer reviews, reviews from reputable publications, or text to describe what problems your brand solves over a Motion Pack. Ready to dive into the world of TikTok? Check out our memberships page to sign up, or shop our packs a la carte.