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published on 
April 7, 2022
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2 min

How Vertical Video Helps Your Business

According to the 2021 Instagram Engagement Report, video posts receive about 46% more engagement than still posts, which isn’t a figure to ignore! There’s a story told through video that can’t be captured through photos, making it an inherently more interesting form of content.

If you’re creating digital content or running ads using static imagery and are finding that the results are less-than-ideal, it’s probably time to start pivoting away from static and toward vertical video. Whether you’re ready for it or not, consumers of mobile-first digital media strongly prefer video content to any other, and the fact of the matter is, video isn’t just a trend that will come to pass—it’s here to stay. Roughly 90% of consumers now expect video, and that number is set to continue climbing.

So why video? Think about the last time you were scrolling on your Instagram feed. You probably noticed that your eyes lingered longer on video content because it’s far more dynamic. According to the 2021 Instagram Engagement Report, video posts receive about 46% more engagement than still posts, which isn’t a figure to ignore! There’s a story told through video that can’t be captured through photos, making it an inherently more interesting form of content. Even when you’re shopping for clothes online, a video ad may pop up on the page and your eyes will naturally gravitate toward it since it’s almost impossible to ignore.

If you need a little more convincing to get on board with video, we get it. Creating video content yourself requires more resources like a videographer, editor, and maybe even talent beyond models you’d use for still imagery. This is where Social Motion Packs steps up to remove the many barriers to entry when it comes to producing video so that you can take advantage of this vital digital marketing tool without the heavy lifting.

Our memberships offer unlimited access to our Motion Packs which can be used in a plethora of ways. If you’re new to the world of video, you can build an entire strategy using the content available from our many talented creators. For instance, using text overlay is a great way to test the potency of video on your channels or in ads. If text isn’t your jam, they also make a stunning moving background behind still images.

Our Brand Membership is perfect for small businesses or individuals. If you have big audience or engagement goals in your social media strategy this year, or want to introduce video into your social media ad strategy, this membership gives you unlimited downloads of both Motion and Sound Packs.

If you own an agency or have multiple clients, you already know that the ability to save time is invaluable. With our Partner Membership, you’ll spend less time creating content yourself, and more time delivering your clients the assets they need to meet their goals and drive results. With this plan, you have full access under our extended license which opens up even more opportunities for use in your client’s content, website, and advertisements forever.

Consumers are so serious about video that many of them say they don’t even know how they’d get through their life without it. If that compelling sentiment doesn’t convince you to start digging into the world of vertical video content, we’re not sure what will.

If you’re eager to get started, check out our memberships page to sign up, or shop our packs a la carte.